Mac McIntosh's Sales Lead Report for business-to-business sales & marketing professionals: Marketing


Volume 3, Issue 2

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Steps to implementing a marketing program that drives sales

Top ten tips for working well with bosses

Email spam filters: How to deal with the presumptuous postman

Telemarketers behaving wisely and profitably

Put the sales lead expert to work

Sales and marketing associations

An entrepreneur’s guide to successful trade press coverage

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PAST ISSUES

Volume 3 Issue 1

Volume 2, Issue 7

Volume 2, Issue 6

Volume 2, Issue 5

Volume 2, Issue 4

Volume 2, Issue 3

Volume 2, Issue 2

Volume 2, Issue 1

Volume 1, Issue 2

Volume 1, Issue 1

Marketing

Steps to implementing a marketing program that drives sales
by M. H. "Mac" McIntosh

Do you need to drive sales with your marketing? Here's an outline of the steps involved in putting your marketing programs together.
[FULL STORY]

An entrepreneur’s guide to successful trade press coverage
by James D. Schakenbach

You'll be more successful in coverage in the trade press if you use these expert tips.

Here’s a public relations expert’s tips for getting coverage by the trade press.
[FULL STORY]

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