Volume 3, Issue 1   HOME TOPICS CONTENTS 2003 wish lists for B2B marketing and sales Key elements of a successful B2B marketing communications program Telemarketers behaving badly Marketing communications messaging The secrets of trade show follow up Mac McIntosh named Microsoft Business Solutions Vendor Partner of the Year Need a compelling speaker for your next meeting? Put the sales lead expert to work SUBSCRIBE Email Address: Add Remove Send As HTML First Name: Last Name: Title: Zip or Postal Code: Country: TO CONTACT MAC Telephone Numbers: 800-944-5553 or 401-294-7730 Fax Numbers: 800-944-5513 or 401-679-0176 Mailing Address: Mac McIntosh, Inc. 601 Pendar Rd. North Kingstown, RI 02852 USA Email Mac Visit Mac's Website PAST ISSUES Volume 3, Issue 3 Volume 3, Issue 2 Volume 2, Issue 7 Volume 2, Issue 6 Volume 2, Issue 5 Volume 2, Issue 4 Volume 2, Issue 3 Volume 2, Issue 2 Volume 2, Issue 1 Volume 1, Issue 2 [MORE] Features 2003 wish lists for B2B marketing and sales by M. H. "Mac" McIntosh As we start 2003, I thought it would be fun to create some wish lists for marketing and sales. Here goes. [FULL STORY]   Key elements of a successful B2B marketing communications program by Jon Garner Many new managers and companies are so anxious to get started with their advertising, PR and other marketing programs, they forget to make sure they have the building blocks in place first. Jon Garner, who’s been there, walks you through the basics of developing a successful business-to-business marketing communications plan. [FULL STORY]   Telemarketers behaving badly by Michael A. Brown When the economy headed south, many companies headed to the phones with questionable strategies, poorly crafted calls and awful results. Here’s what didn’t work and why. [FULL STORY]   Marketing communications messaging Addressing your customer’s pain by James D. Schakenbach In order for your marketing communications to be most effective, you need to brush aside puffery and lazy language and get to the heart of the matter. This article tells you how. [FULL STORY]   The secrets of trade show follow up by Marlys K. Arnold Here are some tips for following up after the trade show and standing out from the crowd. [FULL STORY]   Mac McIntosh named Microsoft Business Solutions Vendor Partner of the Year Microsoft® Business Solutions'  Vendor Partner of the Year Award honors the vendor that embodies the Microsoft Business Solutions spirit by demonstrating caring, courage, commitment and community in its relationship with Microsoft Business Solutions and exhibits excellence in all services it provides. [FULL STORY]   Published by Mac McIntosh Copyright © 2003 M. H. McIntosh. All rights reserved. For permission to reprint please email editor@salesleadexperts.com or call 1-401-294-7730 TELL A FRIEND

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