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ARCHIVE
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Volume 2, Issue 4
May 5, 2002
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Volume 2, Issue 3
April 2, 2002
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Volume 2, Issue 2
February 6, 2002
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Volume 2, Issue 1
January 3, 2002
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Volume 1, Issue 2
December 4, 2001
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Volume 1, Issue 1
October 16, 2001
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Mac's Random Thoughts
How to get more information from Web site visitors
by M. H. "Mac" McIntosh
There are two approaches worth considering if you want more than a minimum of information from your website visitors.
[FULL STORY]
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What percentage of your budget should be spent on database marketing?
by M. H. "Mac" McIntosh
Most business-to-business marketers appear to spend 90 to 95 percent of their budgets on image, awareness, and lead generation and only 5 to 10 percent on database marketing. I think this budgeting approach is dead wrong.
[FULL STORY]
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