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ARCHIVE
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Volume 2, Issue 4
May 5, 2002
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Volume 2, Issue 3
April 2, 2002
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Volume 2, Issue 2
February 6, 2002
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Volume 2, Issue 1
January 3, 2002
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Volume 1, Issue 2
December 4, 2001
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Volume 1, Issue 1
October 16, 2001
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Features
Marketing with email? Watch out for spam filters!
by Ivan Levison
If you’re sending email blasts to large numbers of people, and they have their junk filters turned on, your messages may be getting deleted automatically. What can you do about this growing problem? Here are specific suggestions you should know about!
[FULL STORY]
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Forget features and benefits! Want people to read every word of your copy? Answer the real question.
by Kristin Zhivago
If you’re still writing about features and benefits, you’re wasting your time—and frustrating the very people who want to buy from you. There is one question, however, that every buyer wants answered. For the same amount of effort, your copy can increase your sales, if you answer that question.
[FULL STORY]
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Effective lead generation often depends on thorough research and a concentrated effort
by Ed Herzog
If your business-to-business sales-lead process has yielded poor results, your list of prospects is probably too broad. This article will teach you how to use a factual analysis to hone in on those prospects that are most likely to buy.
[FULL STORY]
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The five paths to increased earnings
by Hal Slater
There are only five ways to increase a business’s financial performance. They are...
[FULL STORY]
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How to write good
by Frank L. Visco
Some rules for writers, by a writer. Just for fun.
[FULL STORY]
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