Mac McIntosh's Sales Lead Report for business-to-business sales & marketing professionals
Volume 2, Issue 4  
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CONTENTS
Sixteen proven techniques for generating more high-quality sales leads with print advertising
How to make sure your ads in trade and business publications get read
Why reputation matters to the bottom line
Marketing magnetism: Leads that stick with you
Email signatures provide a free, underused way to advertise
Don’t let call screeners keep you from getting through to your prospects
Ten ways to improve business-to-business lead generation by phone
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ARCHIVE
Volume 2, Issue 3
April 2, 2002
Volume 2, Issue 2
February 6, 2002
Volume 2, Issue 1
January 3, 2002
Volume 1, Issue 2
December 4, 2001
Volume 1, Issue 1
October 16, 2001
Reader Survey

What is the primary objective of your company's marketing?

Image or brand

Awareness

Sales leads

 [See Results]
Features
Sixteen proven techniques for generating more high-quality sales leads with print advertising
by M. H. "Mac" McIntosh, CBC

Is one of the goals of your ads in trade or business publications to generate sales leads? If so, consider these proven lead generation techniques. Is one of the goals of your ads in trade or business publications to generate sales leads? If so, consider these proven lead generation techniques gleaned from working with more than 170 companies and some of the best marketers in the business.
 [FULL STORY]
 
How to make sure your ads in trade and business publications get read
by Dianna Huff

The best print ads aren’t necessarily the ones that look the fanciest or most exotic, or those that cost a fortune to create. In fact, you can create inexpensive ads that are simple, easy to read, and get “killer” results. An expert tells you how.
 [FULL STORY]
 
Why reputation matters to the bottom line
A lesson from the Boston Red Sox
by Lois Kelly

How do companies prosper even in tough times? They rely on their strong reputations, just like the Boston Red Sox Strong reputations help organizations prosper. Even in difficult times. A great example is the Boston Red Sox.
 [FULL STORY]
 
Marketing magnetism: Leads that stick with you
by Peter Altschuler

Learn what your customers and prospects are thinking and you'll know how to attact them with your marketing. A marketing expert shares tips you can use right now to attract more qualified leads and loyal customers, while reducing the cost of sales and increasing your company’s long-term profitability.
 [FULL STORY]
 
Email signatures provide a free, underused way to advertise
by Liz Taylor

Adding signatures is an easy process in your email software that should take less than five minutes By changing a few settings in your email software, you and your coworkers can take advantage of an easy, effective way to increase website hits, make it easier for people to contact you and advertise important messages.
 [FULL STORY]
 
Don’t let call screeners keep you from getting through to your prospects
by Michael A. Brown

Part of this administrative assistant's job is to screen calls. Here's how to get her to put your call through. Business-to-business telemarketing only works when your calls get through to your prospects. So what do you do if your prospects have administrative assistants who screen calls and won’t let you through? Here are six secrets to getting past the screeners and connected with your prospects or customers.
 [FULL STORY]
 
Ten ways to improve business-to-business lead generation by phone
by Bill Herr

Telephone reps must understand the company's products, markets and competitors as well as have a firm grasp of general business, sales and marketing practices. Learn how to generate more phone leads by improving sales rep participation, “hooking” prospects with an offer, testing your calling list and more.
 [FULL STORY]
 
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