Mac McIntosh's Sales Lead Report for business-to-business sales & marketing professionals

Volume 2, Issue 3  
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CONTENTS
Are you losing too many sales?
Six surefire tips to make sure your newsletter gets read--not tossed or deleted
Direct mail: Don't get lost in the details
Seven rules for direct marketers
Make sure your market research questionnaire is not the weakest link
Five things not to say to your web designer and why
Update on trade show costs
Nineteen tips for generating more high-quality trade show leads
Put the Sales Lead Expert(tm) to work!
Need a great speaker for your next conference or meeting?
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ARCHIVE
Volume 2, Issue 2
February 6, 2002
Volume 2, Issue 1
January 3, 2002
Volume 1, Issue 2
December 4, 2001
Volume 1, Issue 1
October 16, 2001
Worth Thinking About
Make sure your market research questionnaire is not the weakest link
by Earl Wilson

Here are some rules to keep in mind when designing a market research questionnaire A poor market research questionnaire could lead to bad corporate decisions and a loss in profits. That’s why it’s crucial that you follow these tips to make sure your questionnaire is composed and pretested carefully.
[FULL STORY]
 
Five things not to say to your web designer and why
by Jim Somers

Jim Somers To create an effective website, you must work closely with your web designer and have reasonable expectations. Follow these suggestions to build an exceptional relationship with your designer – and an exceptional website.
[FULL STORY]
 
Update on trade show costs
New study results released

Are trade shows still a cost effective way to capture future sales? Learn the results of a new study released by the Center for Exposition Industry Research (CEIR).
[FULL STORY]
 
Put the Sales Lead Expert(tm) to work!

If you sell products or services to businesses, Mac McIntosh's mission is to help you be more successful.

[FULL STORY]
 
Need a great speaker for your next conference or meeting?
Mac McIntosh is an entertaining, high-content speaker. If you’re looking for an entertaining, high-content sales or marketing speaker, consider Mac McIntosh. Learn why dozens of leading corporations and associations have repeatedly hired Mac McIntosh to speak at their meetings and conferences.
[FULL STORY]
 
Published by Mac McIntosh
Copyright © 2002 M. H. McIntosh. All rights reserved.
For permission to reprint please email editor@salesleadexperts.com or call 1-401-294-7730
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