Mac McIntosh's Sales Lead Report for business-to-business sales & marketing professionals: Marketing



Volume 2, Issue 3

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CONTENTS

Are you losing too many sales?

Six surefire tips to make sure your newsletter gets read--not tossed or deleted

Direct mail: Don't get lost in the details

Seven rules for direct marketers

Make sure your market research questionnaire is not the weakest link

Five things not to say to your web designer and why

Update on trade show costs

Nineteen tips for generating more high-quality trade show leads

Put the Sales Lead Expert(tm) to work!

Need a great speaker for your next conference or meeting?

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Volume 2, Issue 2
February 6, 2002

Volume 2, Issue 1
January 3, 2002

Volume 1, Issue 2
December 4, 2001

Volume 1, Issue 1
October 16, 2001

Marketing

Direct mail: Don't get lost in the details
by M. H. "Mac" McIntosh

Your direct mail results will improve if you focus on what's most important.

It seems that we business-to-business marketers too often get caught up in the details of direct marketing, rather than concentrating on the things that are most important...
[FULL STORY]

Seven rules for direct marketers
by Alan Rosenspan

Become a successful direct marketer by following these basic tenets with your internal and external customers.
[FULL STORY]

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