Mac McIntosh's Sales Lead Report for business-to-business sales & marketing professionals

Volume 2, Issue 3  
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CONTENTS
Are you losing too many sales?
Six surefire tips to make sure your newsletter gets read--not tossed or deleted
Direct mail: Don't get lost in the details
Seven rules for direct marketers
Make sure your market research questionnaire is not the weakest link
Five things not to say to your web designer and why
Update on trade show costs
Nineteen tips for generating more high-quality trade show leads
Put the Sales Lead Expert(tm) to work!
Need a great speaker for your next conference or meeting?
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ARCHIVE
Volume 2, Issue 2
February 6, 2002
Volume 2, Issue 1
January 3, 2002
Volume 1, Issue 2
December 4, 2001
Volume 1, Issue 1
October 16, 2001
Features
Six surefire tips to make sure your newsletter gets read--not tossed or deleted
by Dave Kandler

A newsletter expert shares proven techniques to make sure your customer newsletter is an attention grabber that holds readers’ attention and gets results.
[FULL STORY]
 
Nineteen tips for generating more high-quality trade show leads
by M. H. "Mac" McIntosh

Your industry’s major trade show is coming up. Now is the time to start preparing. If one of your exhibit goals is to get more, high-quality sales leads, consider using these techniques.
[FULL STORY]
 
Published by Mac McIntosh
Copyright © 2002 M. H. McIntosh. All rights reserved.
For permission to reprint please email editor@salesleadexperts.com or call 1-401-294-7730
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