Mac McIntosh's Sales Lead Report for business-to-business sales & marketing professionals: Mac's Random Thoughts



		Volume 2, Issue 2

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CONTENTS

Accountability: The key to respect, raises, more staff and bigger budgets

Technology company implements fresh ideas to boost sales without losing the battle on costs

Three mistakes business-to-business writers make . . . and how you can avoid them

How much new business do you need?

Want to boost sales without spending more?

How long should you keep companies and contacts in your marketing database?

Put the Sales Lead Expert(tm) to work!

Need a great speaker for your next conference or meeting?

Here's how to contact Mac McIntosh...

Clean up your sales and marketing database

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Volume 2, Issue 3
April 2, 2002

Volume 2, Issue 1
January 3, 2002

Volume 1, Issue 2
December 4, 2001

Volume 1, Issue 1
October 16, 2001

Mac's Random Thoughts

How much new business do you need?
by M. H. McIntosh

Are you finding enough business to meet your company's goals?

Let’s say your company did $10 million in sales this year and wants to increase sales next year by 10 percent. You’ll need to find another $1 million in sales, right? Wrong! You'll actually need more. Here's why.
[FULL STORY]

Want to boost sales without spending more?
by M. H. McIntosh

You'll see a better ROI if you use these budgeting ratios

Many of my clients are maximizing the return on their marketing communications investments by using the following budgeting ratios...

[FULL STORY]

How long should you keep companies and contacts in your marketing database?
by M. H. McIntosh

If you remove contacts from your database too soon, you could lose sales. Here’s how to tell the best time to remove inactive customers from your list.
[FULL STORY]

Clean up your sales and marketing database
by M. H. McIntosh

Follow these easy steps to remove people from your database who are unlikely to buy, and keep your list of contacts fresh.
[FULL STORY]

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