Even if sales are down 50 percent in your industry, it means that 5 in 10 are still buying. And you — as your company’s marketer — can still find ways to reach, influence and generate leads and more sales for your company from these fewer buyers. Even with a smaller budget. Here’s how.

As a business-to-business sales and marketing consultant I get to work with dozens of successful companies. So I’ve had a chance to see what’s working in regard to business-to-business marketing online, and what companies are spending to do it. I’ll share some of what I’ve learned with you.