Mac McIntosh's Sales Lead Report (tm) for business-to-business sales & marketing professionals: News Briefs



		Volume 1, Issue 2

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CONTENTS

‘Boot camps’ arm resellers with marketing skills

How to boost direct-marketing results

The ‘branding or leads’ pendulum has swung again

Reduced advertising translates into decreased sales

Feed your CRM system

Sales management should set sales lead goals for marketing

Study shows companies fail to respond quickly to inquirers

Trade show visitors won’t wait long, so keep booth fully staffed

Sell your company’s strengths

DM Days New York 2002 Conference and Expo

Put the Sales Lead Experts(tm) to work!

Need a great speaker for your next conference or meeting?

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Volume 1, Issue 1
October 16, 2001

News Briefs

Reduced advertising translates into decreased sales

Reducing advertising can slow or stop your sales

If you’re tempted to reduce your company’s advertising budget during this economic slowdown, you may want to reconsider. This study shows why.
[FULL STORY]

Study shows companies fail to respond quickly to inquirers

Percent of companies that didn’t respond

Despite the ease of communicating electronically in this Internet age, a study shows that companies’ response rates to inquiries is worse than ever. In fact, 60 percent of B2B and technology firms failed to respond to inquiries within 60 days. Is your company one of them?

[FULL STORY]

Trade show visitors won’t wait long, so keep booth fully staffed

Trade show visitors won't wait long for assistance.

How long will your prospects wait for sales assistance at a trade show?
[FULL STORY]

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