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Mac's Random Thoughts
The ‘branding or leads’ pendulum has swung again
by M. H. McIntosh
Today, many of the companies that bet heavily on brand advertising are out of business or struggling to survive. Meanwhile other companies are prospering. Their secret?
[FULL STORY]
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Feed your CRM system
by M. H. McIntosh
You need to feed a steady stream of prospects into your Customer Relationship Management systems. Here's why and what you can do about it.
[FULL STORY]
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Sell your company’s strengths
by M. H. McIntosh
Have you ever considered that your prospects might be afraid to buy from your company because they don’t know enough about it?
[FULL STORY]
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