Mac McIntosh's Sales Lead Report (tm) for business-to-business sales & marketing professionals
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‘Boot camps’ arm resellers with marketing skills
How to boost direct-marketing results
The ‘branding or leads’ pendulum has swung again
Reduced advertising translates into decreased sales
Feed your CRM system
Sales management should set sales lead goals for marketing
Study shows companies fail to respond quickly to inquirers
Trade show visitors won’t wait long, so keep booth fully staffed
Sell your company’s strengths
DM Days New York 2002 Conference and Expo
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Volume 1, Issue 1
October 16, 2001
Marketing
How to boost direct-marketing results
by M. H. "Mac" McIntosh

Tired of spending a fortune to send out costly direct-mail pieces, only to get little or no response? Learn how to increase your response rate and – at the same time -- cut costs.
 [FULL STORY]
 
Published by Mac McIntosh Inc.
Copyright © 2001 M. H. McIntosh. All rights reserved.
For permission to reprint please email editor@salesleadexperts.com or call 1-401-294-7730 		TELL A FRIEND
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