Mac McIntosh's Sales Lead Report (tm) for business-to-business sales & marketing professionals
Volume 1, Issue 2  
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CONTENTS
‘Boot camps’ arm resellers with marketing skills
How to boost direct-marketing results
The ‘branding or leads’ pendulum has swung again
Reduced advertising translates into decreased sales
Feed your CRM system
Sales management should set sales lead goals for marketing
Study shows companies fail to respond quickly to inquirers
Trade show visitors won’t wait long, so keep booth fully staffed
Sell your company’s strengths
DM Days New York 2002 Conference and Expo
Put the Sales Lead Experts(tm) to work!
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ARCHIVE
Volume 1, Issue 1
October 16, 2001
Features
‘Boot camps’ arm resellers with marketing skills
by Thomas Kerr

Attendees take home a 100+ page workbook filled with reference materials and work sheets they can use back at the office. Find out the secrets of how a major software company increased sales by training its reseller partners to generate more leads.
 [FULL STORY]
 
Published by Mac McIntosh Inc.
Copyright © 2001 M. H. McIntosh. All rights reserved.
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