Volume 1, Issue 1  
Mac McIntosh's Sales Lead Report for business-to-business sales & marketing professionals
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It isn't rocket science...
Follow this checklist to achieve sales-lead success
Postcards are effective tools
Qualifying questions that need to be asked
Put the Sales Lead Expert to work
Need a compelling speaker for your next meeting?
Company brand should be used in multiple ways

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Volume 2, Issue 1
Volume 1, Issue 2
News Briefs
Company brand should be used in multiple ways

Companies often overlook using their brand in more places than just ads and news releases, according to Scott Davis, author of “Brand Asset Management.”

[FULL STORY]
 
Regarding CRM: Do as I say, not as I do

Is CRM critical to success?

 [FULL STORY]
 
E-mail marketing to account for larger portion of budgets

Learn what percentage of online marketing budgets went to email in 2000 and what is expected to happen by 2005.

 [FULL STORY]
 
Published by Mac McIntosh
Copyright © 2001 M. H. McIntosh. All rights reserved.
For permission to reprint please email editor@salesleadexperts.com or call 1-401-294-7730 		TELL A FRIEND
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