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Features
It isn't rocket science...
Even NASA depends on sales leads
by David Kandler
NASA depends heavily on leads to find U.S. businesses that are willing to become research and development partners of the agency.
[FULL STORY]
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Follow this checklist to achieve sales-lead success
by M. H. "Mac" McIntosh
You’ve spent a great deal of time, effort and money putting together your sales-lead generation programs. How you handle those sales leads once you get them makes the difference between happy sales people who have new customers and unhappy salespeople who have lost sales.
Here’s a checklist of questions to ask yourself to determine if you have the best chance of being successful:
[FULL STORY]
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Postcards are effective tools
by M. H. "Mac" McIntosh
As marketing costs continue to climb, you need to find ways to maximize your results without blowing your budget.
With that in mind, here are ten tips for using cost-effective postcards as part of your direct-marketing and relationship-marketing programs.
[FULL STORY]
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Qualifying questions that need to be asked
by Michael A. Brown
When talking with prospects and trying to qualify them, be sure to find out about the following topics:
[FULL STORY]
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