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Monday, January 8, 2018VOLUME 14 ISSUE 2
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MOTOREX Lubricants Becomes First-Fill and Official Lubricant of Husqvarna Motorcycles

Husqvarna Motorcycles has announced a strategic global partnership with MOTOREX. Starting January, 2018, all new Husqvarna models – both off-road and street – will be first filled with MOTOREX lubricants.

Founded by Arnold Bucher in 1917, MOTOREX, whose products are manufactured in Langenthal, Switzerland, includes a comprehensive range of lubricants, care and maintenance products.

Entering this new partnership with the Swiss manufacturer, Husqvarna Motorcycles will exclusively use MOTOREX oils to first fill all models that roll off their production lines. In addition, for the servicing of all models, Husqvarna Motorcycles will further recommend MOTOREX lubricants and its wide variety of care and maintenance products.

Stefan Pierer – CEO KTM AG: “With this strategic partnership with MOTOREX Husqvarna Motorcycles will continue their exciting and dynamic forward progression. Focused on pioneering development, it is of crucial importance to partner with a globally acclaimed lubricants manufacturer with whom we share many common objectives. This agreement with MOTOREX successfully fulfils our goals for strong strategic group partnerships in both our motorsports activities and production sector. Husqvarna Motorcycles remain true to their commitment to offer premium motorcycles.”

Diego Clement – Head of Motorsport, Husqvarna Motorcycles: “This new agreement with MOTOREX ensures we have a technical partner we can 100% rely on, allowing us to continue chasing victories in all championship and events around the world, across all disciplines. MOTOREX products are well-proven at the highest level of racing and we are more than pleased that the entire Rockstar Energy Husqvarna Factory Racing team will be using them through 2018 and beyond. The new season starts with two hugely important events for us, the Dakar Rally and the first round of the AMA Supercross series. Aiming for the top step of the podium in both disciplines, we are very much looking forward to starting this new year with MOTOREX by our side.”

Edi Fischer – CEO BUCHER MOTOREX Group: “This new cooperation with Husqvarna comprises all the components needed for success – a dedicated cooperation in R&D, in production, in racing and in the aftermarket business with the Husqvarna dealers. The sporting spirit together with the targeted attitude of both companies contribute to the fact that we at MOTOREX feel very confident about this exciting partnership. We are very much looking forward to this new relationship with Husqvarna.”

Ronald Kabella – MOTOREX Powersports Director: “We are really looking forward to this new agreement with Husqvarna. As a pioneer in off-road racing, Husqvarna is another strong partner for MOTOREX in Motocross, Supercross, Enduro and Rally racing – all disciplines where as a brand we are traditionally well established. A partnership with a manufacturer like Husqvarna, who like ourselves looks back on more than 100 years of company history, combines tradition, experience and know-how with a clear commitment to the future and joint success.”

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