According to The Wall Street Journal, reporting on forthcoming changes to be announced this coming Wednesday via inside sources with access to the plans, Chrysler Group LLC is expected to announce massive changes to its brands. This will involve the introduction of vehicles from Italian partner Fiat SpA while eliminating many of the U.S. car maker's own models.
The plan, due to be revealed November 4, involves the return of Fiat's premium, sporty Alfa Romeo brand to the U.S. starting in 2012. Chrysler also will introduce to the U.S. the 500, Fiat's tiny car that is popular in Europe.
Many underperforming models within the Chrysler, Dodge and Jeep brands will be terminated and the Fiat and Alfa Romeo models will be introduced to the U.S. market. Fiat hasn't sold automobiles in the U.S. since 1984, and Alfa Romeo not since 1995.
According to the report, the models that will be terminated include Chrysler PT Cruiser, Chrysler Sebring, Dodge Avenger, Dodge Caliber, Dodge Grand Caravan, Dodge Nitro, Jeep Commander, Jeep Compass and Jeep Patriot. These brands represent only 8.3 percent of the company's market share.
Reportedly Chrysler will honor its warranties and supply parts for a reasonable amount of time for these discontinued models.
The new Grand Cherokee is expected to be sold next year as a 2011 model and the Dodge Charger and Chrysler 300 will be redesigned and introduced at the same time.
Fiat automobiles expected to arrive in the U.S. will be the Alfa Romeo Mito, Alfa Romeo Milano and the Fiat Cinquecento. The ultra-exclusive Alfa Romeo 8C Competizione actually already went on sale late last year.
After just 42 days of bankruptcy earlier this year, the Italian conglomerate Fiat took over, now owning 20% of Chrysler Group LLC with an option to buy up to 51%.