The Lexus Covenant
Lexus will treat each customer as we would a guest in our home.
The Lexus Covenant, to which all Lexus dealers must agree, reflects a groundbreaking business model. It promises that Lexus will produce the finest cars ever built. In turn, Lexus dealers must promise to constitute the industry’s best dealer network, reflecting the company’s intent to make its relationship with dealers a strong partnership.
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Lexus and Annika Sörenstam
A partnership that defined The Pursuit of Perfection.
Annika Sörenstam announced in May that she would end her professional golf career at the Dubai Ladies Masters Tournament being held from December 8 to 13. Since 2006, Annika has been an ambassador for the Lexus brand and plays her tournaments proudly wearing the Lexus logo on the right side of her polo shirts. Perhaps no other female golf professional embodies The Pursuit of Perfection like Annika Sörenstam.
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Lexus ECO Challenge Enters Its Second Year
The Lexus Environmental Challenge awards $1 million+ in scholarships and grants.
The Lexus ECO Challenge is a nationwide program that empowers middle and high school students to make a positive impact on the environment. The Challenge is part of The Lexus Pursuit of Potential, a philanthropic initiative that generates $3 million in donations each year for organizations that help build, shape and improve children's lives.
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