Lexus of Reno Newsletter
January 2012
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CONTENTS
Fashion Designers Accessorize with Auto Parts
Lexus Safety Innovations Influence Auto Industry
Balancing Act
“Are there any tricks for removing exterior vehicle stains?”
Auto Show 2012: You Can't Get Here Fast Enough
Nevada’s College Campuses offer Exciting Events
Decoding Color Blindness
Two is One Too Many
Play with Your Food
Vehicle Profile: The 2012 Lexus RX
Vehicle Preview: The 2013 Lexus GS
Car Care: Using Genuine Replacement Parts
DOLAN AUTOMOTIVE INTRODUCES $30,000 SCHOOL UPGRADE PROJECT
January is National Radon Action Month
Pets Could Help Us Keep Our New Year’s Resolutions
January 2012 Nevada Humane Society Adoptable Pet
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DOLAN AUTOMOTIVE INTRODUCES $30,000 SCHOOL UPGRADE PROJECT
Three area schools to be awarded $10,000 for facility upgrades


RENO, Nev. (TBD) Continuing in its series of charitable outreach activities, Dolan Automotive Group announces the $30,000 School Upgrade Project, now through February 2012. Principals of all public K – 12 schools in Carson, Churchill, Douglas, Humboldt, Lyon, Mineral, Pershing, Storey and Washoe Counties are invited to participate in the contest, which awards three schools with $10,000 each to fund projects benefitting students as a whole.

[FULL STORY]
 
Pets Could Help Us Keep Our New Year’s Resolutions
by Bonney Brown

The New Year, with its fresh start, can inspire us to think about the ways we can become better people.

[FULL STORY]
 
January 2012 Nevada Humane Society Adoptable Pet

Meet Tommy:

[FULL STORY]
 

Vehicle Profile: The 2012 Lexus RX
The benchmark continues to impress.

Photo: The 2012 Lexus RX
The 2012 Lexus RX continues to win over drivers for its blend of impeccable attention to detail, inarguable practicality and choice of two distinct and excellent powertrains. It’s the vehicle that launched a thousand imitators, so why look at them when you can have the proven original instead?
[FULL STORY]
 
Vehicle Preview: The 2013 Lexus GS
Ready to reinvent the segment.

Photo: The 2013 Lexus GS
The heavy hitters of the midsized sports sedan segment have even more to worry about come February 2012. The German stalwarts of the class will have to deal with the hard-punching, all-new 2013 Lexus GS Sport Sedan. As Mark Templin, Lexus group vice president and general manager, stated, “The new GS 350 combines luxury, outstanding driving dynamics and world-class technology features in a new and bold design”. The competition is already on notice.
[FULL STORY]
 

Balancing Act
Amid Hong Kong’s rapid expansion and seductive stimulation, the search for harmony and serenity grows more relevant every day.
by Lexus magazine (lexus.com/magazine)


There aren’t many cities that bridge entire worlds, but Hong Kong is one of them—a densely populated portal that connects Western and Eastern cultures. These days, its frenzy of growth can barely keep up with the people who want to inhabit, and visit, this glittering city—which is by turns innovative and ancient, intriguingly modern yet enduringly mystical.

[FULL STORY]
 
Decoding Color Blindness
Learn the fact and fiction behind this vision deficiency.

Photo: Decoding Color Blindness
Color vision deficiency, often referred to as color blindness, is often a misunderstood condition. This is partially because there are several different causes of color blindness, as well as a variety of ways the condition develops. Is it true that only males are at risk? Are people born with color blindness? Read on to find out what is fact and what is fiction:
[FULL STORY]
 

Two is One Too Many
Sequels that thankfully never happened.

Photo: Two is One Too Many
Some of the worst films ever made are, in fact, sequels to some of the best films ever made. While some have gotten it right (Godfather II, anyone?), many more have left people longing for the originals. Luckily, some studio executives had the wherewithal to put the kibosh on these prospective sequels.
[FULL STORY]
 
Auto Show 2012: You Can't Get Here Fast Enough

Visit Dolan Automotive Group at the Reno-Sparks Convention Center on January 27, 28 and 29 for Auto Show 2012. Vehicles from Reno's top 16 dealerships including Reno Toyota - Scion, Lexus of Reno and  Reno Mazda - Kia will be available ... click full story for the Auto Show Schedule and more details ...


[FULL STORY]
 
Nevada’s College Campuses offer Exciting Events
Find fun activities for the family at a local college.

Photo: Nevada’s College Campuses offer Exciting Events
If you’re looking for some exciting events to fill your calendar this month, look no further than your local campus. Many of Nevada’s colleges and universities offer performances and sporting events for the public to enjoy.
[FULL STORY]
 
January is National Radon Action Month
Protect your family: Test your home for radon


Most people associate lung cancer with smoking, but nonsmokers can get lung cancer from a dangerous gas in their home! Radon is a naturally occurring radioactive gas present in many homes and buildings, yet few people know about the health risk or have tested their homes for it. Because radon is colorless, odorless and tasteless, the only way to know if it is in a home or building is to conduct a simple test.

[FULL STORY]
 

“Are there any tricks for removing exterior vehicle stains?”
by Lexus magazine (lexus.com/magazine)


WASHING AND WAXING your vehicle is an art form, and we’ve covered the basics of how to do that for a Lexus in an earlier story. But what about tougher challengers, like tree sap stuck to a hood or normal, hard-to-remove brake dust build-up on the tires?

[FULL STORY]
 
Car Care: Using Genuine Replacement Parts
The right part makes all the difference.

Photo: Using Genuine Replacement Parts
It takes hundreds of thousands of man-hours and several years of design, engineering and testing work to bring a new car, truck, SUV or crossover to the market. With so much work going into developing and integrating every component of a new vehicle, and as one of the most expensive pieces of equipment most people own, it really doesn’t make sense to install replacement parts of dubious origin.
[FULL STORY]
 

Fashion Designers Accessorize with Auto Parts
Lexus Fashion Workshop featured in Vogue advertisement.

PHoto: Fashion Designers Accessorize with Auto Parts
Who knew auto parts could be so fashionable? Lexus challenged four of the world’s top fashion designers to create accessories made from parts of a dismantled CT Hybrid for an advertising campaign in Vogue.
[FULL STORY]
 
Lexus Safety Innovations Influence Auto Industry
Digital crash-test models used to develop safety features.

Photo: Lexus Safety Innovations Influence Auto Industry
Lexus digital crash-test modeling has led to breakthroughs in safety innovation across the automotive industry. That’s what happens when you focus on ‘Engineering Amazing.’
[FULL STORY]
 
Play with Your Food
Eco-friendly, veggie-based products.

Photo: Play with Your Food
Your mother may have told you not to play with your vegetables, but if she had known you could build an entire car out of them, perhaps she would have reconsidered her stance. Vegetable-based products are certainly not new; however, with green technology stepping up its game, these products are better and more decomposable than ever.
[FULL STORY]
 
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