eNews from Chicagoland’s First Lexus Dealer
February 2012
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CONTENTS
Fashion Designers Accessorize with Auto Parts
Lexus Safety Innovations Influence Auto Industry
Balancing Act
“Are there any tricks for removing exterior vehicle stains?”
Manager's Special
Decoding Color Blindness
Two is One Too Many
Wonders Await in Winnipeg
Play with Your Food
Vehicle Profile: The 2012 Lexus RX
Vehicle Preview: The 2013 Lexus GS
Car Care: Using Genuine Replacement Parts
Come In Now to Test-Drive the New 2013 Lexus GS350
Valentines Day and February Specials
FASHION AND COLOR FOR 2012
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Come In Now to Test-Drive the New 2013 Lexus GS350
Click Here For More Information

The All-New 2013 GS will cause the world to take notice during the first half of Super Bowl XLVI when “Beast” makes its appearance in the first-ever Lexus Super Bowl commercial.


[FULL STORY]
 
Valentines Day and February Specials
by Courtesy of the Lexus Boutique

Click Here For More Details

February 14 has become the date for celebrating love, exchanging love messages and a celebration of St. Valentine, the patron saint of lovers. The date is marked by sending poems and simple gifts, such as flowers, to loved ones and secret loves. It’s grown to include the date with high expectations for courtship and dating, marriage proposals and weddings.


[FULL STORY]
 

Vehicle Profile: The 2012 Lexus RX
The benchmark continues to impress.

Photo: The 2012 Lexus RX
The 2012 Lexus RX continues to win over drivers for its blend of impeccable attention to detail, inarguable practicality and choice of two distinct and excellent powertrains. It’s the vehicle that launched a thousand imitators, so why look at them when you can have the proven original instead?
[FULL STORY]
 
Vehicle Preview: The 2013 Lexus GS
Ready to reinvent the segment.

Photo: The 2013 Lexus GS
The heavy hitters of the midsized sports sedan segment have even more to worry about come February 2012. The German stalwarts of the class will have to deal with the hard-punching, all-new 2013 Lexus GS Sport Sedan. As Mark Templin, Lexus group vice president and general manager, stated, “The new GS 350 combines luxury, outstanding driving dynamics and world-class technology features in a new and bold design”. The competition is already on notice.
[FULL STORY]
 

Balancing Act
Amid Hong Kong’s rapid expansion and seductive stimulation, the search for harmony and serenity grows more relevant every day.
by Lexus magazine (lexus.com/magazine)


There aren’t many cities that bridge entire worlds, but Hong Kong is one of them—a densely populated portal that connects Western and Eastern cultures. These days, its frenzy of growth can barely keep up with the people who want to inhabit, and visit, this glittering city—which is by turns innovative and ancient, intriguingly modern yet enduringly mystical.

[FULL STORY]
 
Decoding Color Blindness
Learn the fact and fiction behind this vision deficiency.

Photo: Decoding Color Blindness
Color vision deficiency, often referred to as color blindness, is often a misunderstood condition. This is partially because there are several different causes of color blindness, as well as a variety of ways the condition develops. Is it true that only males are at risk? Are people born with color blindness? Read on to find out what is fact and what is fiction:
[FULL STORY]
 

Two is One Too Many
Sequels that thankfully never happened.

Photo: Two is One Too Many
Some of the worst films ever made are, in fact, sequels to some of the best films ever made. While some have gotten it right (Godfather II, anyone?), many more have left people longing for the originals. Luckily, some studio executives had the wherewithal to put the kibosh on these prospective sequels.
[FULL STORY]
 
Manager's Special
2008 Lexus ES350 Premium - Certified
 
 
Special Price: $24,300
VIN:  JTHBJ46G282159635
Stock Number: P3100
 
 
2008 Lexus IS250 AWD - Certified
 
 
 
Special Price: $23,900
VIN:  JTHCK262885016164
Stock Number: P3248

[FULL STORY]
 
Wonders Await in Winnipeg
The Canadian city offers exciting attractions year-round.

Photo: Wonders Await in Winnipeg
Located in the province of Manitoba, Winnipeg has more than 650,000 residents and is the eighth largest city in Canada. The area was used for fur trading posts in the 1700s and served as home to Scottish crofters who arrived in 1812. Winnipeg was incorporated as a city in 1873, and today is known throughout the world as a desirable place to both live and vacation. Sitting at the confluence of the Red and Assiniboine rivers about 60 miles north of the U.S., the city will sweep you off your feet from the moment you arrive.
[FULL STORY]
 
FASHION AND COLOR FOR 2012
by COURTESY OF THE LEXUS BOUTIQUE

Come In and Visit Our Boutique

It looks like a very exciting year for color and fashion.  The designers have revealed their latest designs on the runway, and Pantone - the global authority on color for the past 18 years - announced the most prominent colors in fashion and home design for 2012.  


[FULL STORY]
 

“Are there any tricks for removing exterior vehicle stains?”
by Lexus magazine (lexus.com/magazine)


WASHING AND WAXING your vehicle is an art form, and we’ve covered the basics of how to do that for a Lexus in an earlier story. But what about tougher challengers, like tree sap stuck to a hood or normal, hard-to-remove brake dust build-up on the tires?

[FULL STORY]
 
Car Care: Using Genuine Replacement Parts
The right part makes all the difference.

Photo: Using Genuine Replacement Parts
It takes hundreds of thousands of man-hours and several years of design, engineering and testing work to bring a new car, truck, SUV or crossover to the market. With so much work going into developing and integrating every component of a new vehicle, and as one of the most expensive pieces of equipment most people own, it really doesn’t make sense to install replacement parts of dubious origin.
[FULL STORY]
 

Fashion Designers Accessorize with Auto Parts
Lexus Fashion Workshop featured in Vogue advertisement.

PHoto: Fashion Designers Accessorize with Auto Parts
Who knew auto parts could be so fashionable? Lexus challenged four of the world’s top fashion designers to create accessories made from parts of a dismantled CT Hybrid for an advertising campaign in Vogue.
[FULL STORY]
 
Lexus Safety Innovations Influence Auto Industry
Digital crash-test models used to develop safety features.

Photo: Lexus Safety Innovations Influence Auto Industry
Lexus digital crash-test modeling has led to breakthroughs in safety innovation across the automotive industry. That’s what happens when you focus on ‘Engineering Amazing.’
[FULL STORY]
 
Play with Your Food
Eco-friendly, veggie-based products.

Photo: Play with Your Food
Your mother may have told you not to play with your vegetables, but if she had known you could build an entire car out of them, perhaps she would have reconsidered her stance. Vegetable-based products are certainly not new; however, with green technology stepping up its game, these products are better and more decomposable than ever.
[FULL STORY]
 
Published by Lexus of Orland
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