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The 2010 Lexus HS 250h will be the Brand’s Fourth Hybrid
World’s first dedicated luxury hybrid arriving soon.
More than 60 percent of entry-luxury car buyers said they would have considered a hybrid model if one was available, according to recent market research. If that describes you, then your car is arriving soon. Plan to visit your Lexus dealer in late summer to see the all-new HS 250h.
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The 2010 Lexus IS Convertible Is Two Cars in One
Bonus: A brief history of the automobile.
Arriving just in time for summer, Lexus introduces the new IS convertible models. You say you’re more of a coupe person than a convertible person? Well, Lexus has a new car for you, too – the new IS convertible with its retractable hardtop up.
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Cash for Clunkers Program
With the U.S. Government's trade-in program, aka "Cash for Clunkers", your old vehicle may be worth up to $4500 towards the purchase of a qualifying New Lexus IS250, ES350 and RX350 at Lexus of Madison.
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Lexus IS C : "Live a Little...A lot"
Click "Full Story" for the video.
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Get Hooked on Water Exercise
Beating the heat while getting in shape.
Tired of the same old fitness routine? Are you lacking the motivation to run laps at the track in the heat and humidity? There’s one place to go this summer to get in shape and stay cool at the same time – the swimming pool!
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Lexus Drivers to be Well “Enformed”
Personalize your drive with Lexus’ Enform™ with Safety Connect™ system.
This fall, the Lexus driving experience is set to become even more involving. For the first time, the Lexus Enform™ with Safety Connect™ system, an intuitive navigation-based system, will be installed into some of Lexus’ newest vehicles. Enform’s never-before-seen combination of security, convenience and technology brings a whole new level of personalization to the company’s luxury lineage.
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Pet of the Month
Two terriers ready for adoption!
by Gayle Viney
Hello. My name is Adel and my buddies name is Adam. We are two senior terrier mixes and smart! We know a lot of commands. We were found stray and are a little overwhelmed and stressed here at the shelter. We can't wait to go to a new home together. We would love a home that is calm and quiet. Please consider adopting Adam and me. We have a lot of love to share!
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Spend a Scandinavian Summer in Blue Mounds
Wisconsin’s Little Norway takes you back in time to a magical past.
Arriving in Wisconsin in the mid-1800s, an immigrant named Osten Olson Haugen and his family settled in the state’s southwest region because the landscape reminded them of their Telemark, Norway home. This was just the beginning.
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Fuel for Thought
Why a gas crisis is your opportunity to drive smarter.
Another summer, another spike in the price of gas. Some things never change, but that doesn’t mean you can’t. This year, squeeze the most out of every gallon by changing the way you drive and the way you care for your car and see how it impacts your bottom line.
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Lexus Driver Wins the Ultimate Race
Inspiration from the scorched ground.
On June 6, Joe Bacal achieved a dream and scored a first for Lexus. He won his class in the grueling Tecate SCORE Baja 500 desert race in Ensenada, Mexico driving a specially prepared Lexus LX 570 luxury utility vehicle. That victory paled in comparison to the one Bacal achieved before it – beating cancer.
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Lexus Expands Use of Eco Plastic
Graduating to a better environmental solution.
In the opening scene of the classic 1967 movie The Graduate, Benjamin Braddock (Dustin Hoffman) receives unsolicited career advice from a family friend, Mr. McGuire, who simply says, “Plastics. There’s a great future in plastics.” If there’s a remake in the works (and there may be), Mr. McGuire might instead say, “Eco plastics.”
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Tom On Top
Star chef and Lexus owner Tom Colicchio on greenmarkets, TV fame, and taking risks.
by Sarah Hepola | Photography by Jessica Wynne
Tom Colicchio is not really accustomed to being famous. He is certainly used to being known—for starting up New York City’s fabled Gramercy Tavern and the Craft series of restaurants—but he’s not used to being recognized on the street. “It’s bizarre,” he says. Recently, Christina Aguilera sat next to Colicchio at a dinner party and told him he made her starstruck. The chef blushes when he tells this story. “Get outta here,” he told her. “No way.”
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