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You are Invited!
2013 GS350 Sneak Peak
by Sam Lancaster
Join us as we introduce the all New 2013 GS 350 at Lexus of Madison’s Exclusive Launch Event.
Enjoy complimentary beverages and hors d’oeuvres prepared by Eno Vino, Madison’s Wine Bar and Bistro. Be the first to explore the bold, dynamic style, Innovative technology, and spacious interior of the GS 350.
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Vehicle Profile: The 2012 Lexus RX
The benchmark continues to impress.
The 2012 Lexus RX continues to win over drivers for its blend of impeccable attention to detail, inarguable practicality and choice of two distinct and excellent powertrains. It’s the vehicle that launched a thousand imitators, so why look at them when you can have the proven original instead?
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Vehicle Preview: The 2013 Lexus GS
Ready to reinvent the segment.
The heavy hitters of the midsized sports sedan segment have even more to worry about come February 2012. The German stalwarts of the class will have to deal with the hard-punching, all-new 2013 Lexus GS Sport Sedan. As Mark Templin, Lexus group vice president and general manager, stated, “The new GS 350 combines luxury, outstanding driving dynamics and world-class technology features in a new and bold design”. The competition is already on notice.
[FULL STORY]
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Balancing Act
Amid Hong Kong’s rapid expansion and seductive stimulation, the search for harmony and serenity grows more relevant every day.
by Lexus magazine (lexus.com/magazine)
There aren’t many cities that bridge entire worlds, but Hong Kong is one of them—a densely populated portal that connects Western and Eastern cultures. These days, its frenzy of growth can barely keep up with the people who want to inhabit, and visit, this glittering city—which is by turns innovative and ancient, intriguingly modern yet enduringly mystical.
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Decoding Color Blindness
Learn the fact and fiction behind this vision deficiency.
Color vision deficiency, often referred to as color blindness, is often a misunderstood condition. This is partially because there are several different causes of color blindness, as well as a variety of ways the condition develops. Is it true that only males are at risk? Are people born with color blindness? Read on to find out what is fact and what is fiction:
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Two is One Too Many
Sequels that thankfully never happened.
Some of the worst films ever made are, in fact, sequels to some of the best films ever made. While some have gotten it right (Godfather II, anyone?), many more have left people longing for the originals. Luckily, some studio executives had the wherewithal to put the kibosh on these prospective sequels.
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Check out the Fun on Campus
Minnesota and Wisconsin universities take campus activities to a new level.
If you’re looking for something different and exciting to fill your calendar, try checking out what the local colleges and universities have to offer. From rousing athletic events to impressive art displays and everything in between, there’s certainly something for everyone on college campuses in Minnesota and Wisconsin.
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“Are there any tricks for removing exterior vehicle stains?”
by Lexus magazine (lexus.com/magazine)
WASHING AND WAXING your vehicle is an art form, and we’ve covered the basics of how to do that for a Lexus in an earlier story. But what about tougher challengers, like tree sap stuck to a hood or normal, hard-to-remove brake dust build-up on the tires?
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Car Care: Using Genuine Replacement Parts
The right part makes all the difference.
It takes hundreds of thousands of man-hours and several years of design, engineering and testing work to bring a new car, truck, SUV or crossover to the market. With so much work going into developing and integrating every component of a new vehicle, and as one of the most expensive pieces of equipment most people own, it really doesn’t make sense to install replacement parts of dubious origin.
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Fashion Designers Accessorize with Auto Parts
Lexus Fashion Workshop featured in Vogue advertisement.
Who knew auto parts could be so fashionable? Lexus challenged four of the world’s top fashion designers to create accessories made from parts of a dismantled CT Hybrid for an advertising campaign in Vogue.
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Lexus Safety Innovations Influence Auto Industry
Digital crash-test models used to develop safety features.
Lexus digital crash-test modeling has led to breakthroughs in safety innovation across the automotive industry. That’s what happens when you focus on ‘Engineering Amazing.’
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Play with Your Food
Eco-friendly, veggie-based products.
Your mother may have told you not to play with your vegetables, but if she had known you could build an entire car out of them, perhaps she would have reconsidered her stance. Vegetable-based products are certainly not new; however, with green technology stepping up its game, these products are better and more decomposable than ever.
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