Volvo Puts People First in Autonomous Driving Research
February 2017
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Volvo Puts People First in Autonomous Driving Research
Analysis from Drive Me project will focus on consumer impact

Rather than focusing on technological performance, Volvo Cars’ autonomous driving research project is focusing on people.

Recently at the Detroit Motor Show, Volvo introduced the Hain family of Gothenburg, Sweden, who will be the first people to take part in the Drive Me project. It is through feedback from people like the Hains that Volvo will base its Drive Me analysis.

“The aim of the Drive Me research project is to focus on how to enhance people's lives and have a positive impact on society. We take a holistic rather than a purely technical approach to our research and development processes. No one else to our knowledge is developing autonomous drive from a human-centric standpoint,” said Henrik Green, Senior Vice President, Research and Development at Volvo Car Group.

Volvo’s distinctive approach for development of the future of the automobile industry comes from the same approach it has always held in the past.

“We do things differently at Volvo Cars – we always have,” said Volvo Car Group President & CEO Håkan Samuelsson. “Our main focus has always been on people and making their lives easier. Technology should improve the consumer experience making mobility safer, sustainable and more convenient.”

The Drive Me project consists of several players from public, private and academic fields collaborating for one of the most extensive and advanced autonomous driving research programs in existence. This year, up to 100 autonomous cars will hit the streets around Gothenburg, home of Volvo, with people like the Hains at the helm, maneuvering through real traffic.

“We want to learn more around how people feel when they engage and disengage autonomous drive, what the handover should be like, and what sort of things they would do in the car when it’s driving them to their destination,” Green added.

Volvo Cars, a leading partner in the Drive Me research project, aims to have its first fully autonomous car on the market by 2021.

This article is presented by Kundert Volvo in Hasbrouck Heights and Englewood, NJ.

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