Persistence and tenacity, both excellent qualities for a pharmaceutical industry employee, paid off for Todd Cantin as he pursued his goal of becoming a pharmaceutical sales representative. When a position became available with Sandoz, Todd used those skills to gain an unscheduled and unsolicited introduction, an interview and a job. Whenever he speaks with a representative who thinks they can’t go forward with a particular client, Todd tells them his story and shares with them what a motivated, persistent individual can accomplish.
 
Now a District Manager II for Novartis, Todd believes that representatives differentiate themselves with their customers by adding value on each and every call. One important way is to become CMR Certified. Todd also says, “CMR means that I have differentiated myself from others in my field by setting and accomplishing a goal to improve my representatives. I train them to interact with their customers in a way that provides more value to the clinicians’ practices in exchange for the time that they spend with my representatives.”
 
Todd has proven his methods pay off – he won the Novartis District Manager Impact Award in the spring of 2003 and again in the summer of 2006. Personal and professional development, such as his certification course work through CMR Institute, has enabled him to better understand the perspectives of his customers based on the challenges they face each day. Todd believes that some representatives have a very narrow view of their customers’ needs and concentrate solely on their own agenda. His CMR coursework helped him see the full picture.
 
Todd has been with Novartis for ten years. He has a BS in Nutritional Science and a BS in Chemistry from the University of Arizona (1991). He also earned his MBA from Arizona State University in 2001.
 
Todd and his family reside in Arizona. He enjoys hiking the Arizona trails, physical fitness, reading, and spending time with his wife, Candi, and his children, Cori and Chad.