Saucony, Inc., a leading global supplier of performance athletic footwear, casual footwear, apparel, and accessories engaged Warner Communications to elevate the awareness of the “Saucony 26” program, a grass roots marketing campaign focused on recognizing the stories of real-life runners during the Los Angeles, Boston, Chicago and New York marathons.

Warner hit the ground running, telling the inspirational, triumphant and unique stories of twenty-six people from communities in and around each marathon racecourse who were chosen to represent each full mile of the race.

The results?  A grass roots marketing program that brought countless new friends to Saucony while solidifying the notion that Saucony is a brand that cares deeply about runners.

In conveying each individual runner’s inspirational story, Warner landed the Saucony 26 on national morning network television shows including ESPN’s “Cold Pizza”; conducted countless national and local radio interviews including “Bloomberg on the Ball”, SportsCenter National Radio and the ABC Sports Radio Network; created feature stories in major newspapers and magazines including The Chicago Tribune, New York Daily News, The Boston Globe, LA Daily News, and Newsday. We also secured opportunities for each individual runner to be profiled in their local community newspapers resulting in innumerable feature stories highlighting their participation in the Saucony 26 and earning the program and its participants a well-earned bravo from the tens of thousands of people that it touched.

In exceeding Saucony’s expectations for this extremely effective grass roots program, Warner has since been named the company's public relations agency of record providing product and corporate publicity, including a recent USA Today front page business story, New England Cable News, Redbook, Self, Family Circle and Woman’s Day, in addition to promoting the  Saucony 26 program in Los Angeles, Boston, Chicago and New York.