"Mitsubishi" literally means "three diamonds" in Japanese. Each diamond in the logo represents one of the three guiding principles for Mitsubishi.
◊ Shoki Hoko or Corporate Responsibility to Society.
◊ Shoji Komei or Integrity and Fairness.
◊ Ritsugyo Boeki or Global Understanding Through Business Sustainable prosperity, President Koyata believed, should not only apply to our business, but to our business's role in the greater society.
Consider his philosophy a standard feature the next time you get behind the wheel of your Mitsubishi.
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