Dot Comments from David Kain
A brief perspective on the Automotive Internet
3 things I would do right away to improve Internet Sales and Profit results in 2009
A lot of us don't have the attention span to create a big checklist of all the things we need to do to improve business so out of courtesy to similar thinkers I wanted to provide a quick 1 - 2 - 3 punch list of must do's if you hope to improve your Internet Sales and Profit results in 2009. Here they are...
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Who Should Handle Your Incoming Calls
by Bobby Malatia
Incoming phone calls to the dealership have always provided a good opportunity and there is no difference in today’s struggling economy. So, I am often asked who should handle the incoming phone calls. Should incoming phone calls be...
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Tight budgets and things you can’t do without
by David Kain
If you have not been tightening your budget belt already, I am certain you are planning to do so in the near future. We often hear about cutting budgets so deep we hurt business growth so I wanted to spend some time offering an opinion on things you can’t do without when it comes to your online marketing...
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Search Engine "Myth Busting"
8 Myths we wanted to bust - an Interview with Larry Tabloff
by David Kain
One of my favorite shows is "Myth Busters" and my son and I enjoy watching them prove or disprove myths each week. You should watch it. Have you wondered whether something you have heard about Search Engine Optimization/Marketing is a Myth or the Truth? I know I have and in a continuing effort to bring you the most up to date information to assist you in managing your online marketing budget we asked...
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Add an eNewsletter to your Communications Portfolio
You'll find it is the best tool you can have
by David Kain
Sometimes there are some ideas that are so basic and so effective that they fall in to the must have category. An eNewsletter is one of them.
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Want to learn something new? Join our IDEA EXCHANGE
It's free and you can trade ideas with Internet professionals
Some of the most recent discussions on the IDEA EXCHANGE include:
- Is the AutoTrader Alpha Package worth it?
- What do you think about RL Polk Lead Scoring?
- Is vAuto the a good tool?
- Blogs on Dealership websites
- Any Ideas for BDC Prospecting
If you are looking for a colleague that understands what you go through each day while operating a successful Internet or BDC Department then join our FREE Internet and BDC IDEA EXCHANGE. You will...
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