Built to Last!
The Building Blocks of a Profitable BDC
by Greg Wells
 Are you thinking of starting a BDC? Or looking for a couple of ideas to help a productive BDC get better? Building your BDC on solid ground will ensure a healthy ROI and incremental sales ....
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Metrics: Inspect What you Expect!
by Trevor Wilson
.jpg?i=011312132536) Are you utilizing your metrics to manage your department? Your dealership? As we begin 2012, it's a perfect time to change your focus on metrics and really make it a part of your day-to-day activity!
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Upcoming Events You Won’t Want to Miss
NADA Workshop: Internet Sales 4.0 -- Drive Exceptional ROI - February 3 - 5, Las Vegas, NV
At NADA 2012 in Las Vegas, David Kain will walk you through the results from the KainAutomotive.com study of hundreds of dealers’ internet sales performance. Learn the secrets of ten top-performing dealerships along with the analysis of 4.3 million leads submitted to dealers by online shoppers. The study identified more than 50 factors that contributed to Internet sales success -- the workshop will detail the top 15 critical success factors and explain the role they play in driving exceptional ROI.
NOTE: this presentation was one of 5 selected by NADA’s international attendees for a live translation
Friday, February 3 | 12:15 pm – 1:30 pm | Room N201-204
Translation Workshop: Saturday, February 4 | 8:30 am - 9:45 am | Room N250
Sunday, February 5 | 10:30 am – 11:45 am | Room S224
Sunday, February 5 | 2:15 pm – 3:30 pm | Room S224
Advanced Strategies and Tactics in Digital Marketing / Social Media / Reputation Mangagement Micro Workshop
February 23 & 24, Lexington, KY
The Digital Marketing and Social Media arenas are changing so rapidly, it can be tough to stay on top of it. We can help. Limited to 15 attendees to optimize the learning opportunity. For more information, click here.
Internet / BDC Process & Tactics Micro Workshop
March 22 & 23, Lexington, KY
Recharge your batteries with a Tune-up of your Internet / BDC Operation. Limited to 15 attendees to optimize the learning opportunity. For more information, click here.
SAVE THE DATE! The 8th Annual Clients & Friends Workshop will be November 12-14, 2012 at the Hyatt Regency Lexington. Mark your calendar and watch this space for additional details.
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Google Places is one of the easiest and cheapest (i.e. FREE) ways to promote your dealership online and help your website’s SEO ....jpg?i=011312132536)
If you’ve been in the auto industry for more than two minutes, then you’ve heard the objection over price. Here's a strategy for overcoming the objection that's better than reacting to the statement as if it’s the first time we’ve ever heard it!
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