KainAutomotive.com Automotive Internet/BDC Tips and Tactics
March 2012
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Tune up your Internet Process with our IPPR program

We know how difficult it is to oversee Internet processes especially considering how far you have to stretch your Managers role so we developed our Internet Process Performance Review (IPPR) program that gives you an extra boost when managing your Internet Operation. 

We do the Internet Process Review by simply looking into your CRM tool and analyzing how your team is working through the prospects.  We then focus on the tactical variances that are proven to create greater contact, higher show rates, and More Sales.  A written analysis is provided explaining how your team is performing which goes into detail to describe the tactics that are working well while identifying the elements that need improving. 

We tested the service with one of our long-term clients, the Heyward Allen Auto Group in Athens, GA, and owner Steve Middlebrooks says “The IPPR report is something me and my managers review every month.  We discuss the alternative techniques that are pointed out in the review, and even base our lead dispersal on it.  Overall it gives us confidence that if our salespeople are not handling the leads the correct way every time, the KainAutomotive.com team is there to let us know about it while offering suggestions on how it could be done better.”

If you would like have a second set of eyes reviewing your Internet follow up process and offer firm ideas for generating better results please contact Trevor Wilson at trevor@kainautomotive.com


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Published by David Kain
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