Dot Comments from David Kain
A brief perspective on the Automotive Internet
A good reason to be Optimistic about 2010
When you get to see as many website traffic reports as we do you can get a good feel about consumer movement in the marketplace. During the past several weeks we are seeing...
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The Puzzle People can help your dealership results!
by Greg Wells
Your dealership results could be improved with an idea so simple and one I learned from...
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Stauning's Top 5: Cost Cutting Tips for Internet Marketing
by Steve Stauning
Even after more than two years of the worst economy in decades, it seems that a few dealers are still...
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3 Steps to Success: Motivate | Communicate | Celebrate
by David Kain
Now that 2010 is off and running it is important to simplify what it takes to create the eCommerce success for your dealership. We learned...
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Workshops: Principles of eCommerce I & II
March 15 - 19th...Don't miss out!
The vast majority of your customers are on the Internet long before they ever set foot in your dealership – are you properly positioned to attract, engage, convert, sell and retain your share of these consumers? NCMI’s Principles of eCommerce Management I raises your level of Internet-awareness and helps build your professional competencies – the skills you need to successfully create and manage an Internet dealership. You will learn proven techniques with peer interaction and insights from the latest research to help you master the competencies of effective eCommerce leadership. Please click here for more infomation - eCommerce Management I
To truly capitalize on what the Internet can mean to your dealership today and in the future, you need a deep comprehension of digital marketing, search engines, website design strategies and social media. Dealers and managers who fail to understand online sales and marketing as well as they understand offline sales and marketing will always be at a competitive disadvantage. NCMI’s Principles of eCommerce Management II will focus on the skills you need to maximize your store’s Internet sales potential and deepen your Internet awareness with advanced eCommerce leadership training. Please click her for more information eCommerce Management II
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Are you Socializing?
Introducing a new service for your dealership
There has been a lot of buzz about social networking in recent days and we're sure you've caught wind of it. If you've been wondering what the big deal is and...
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Building the Perfect Lead Mix Roundtable February 13th
Saturday @ 10:30 am during the NADA in Orlando
What role should leads from different sources play in your lead mix? Will leads that come from your website, from the OEM's site, and from independent websites have the same close rate? Should they? Should leads from different sources be handled differently?
We invite you to join us for a spirited discussion...
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An easy way to keep up with your prospects!
by David Kain
Once a lead gets a few days old the tendency is to want to dismiss the prospect and move on to a fresher one. Given that so many prospects take a long time to buy this will lose you business. An easy way to keep up with your prospects is...
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3 FREE ways to trade ideas and improve your Internet/BDC
The KainAutomotive Client Toolkit is now available
KainAutomotive.com Clients can also access the KainAutomotive.com Toolkit at www.kaintoolkit.ning.com - once you register you'll have access to the kind of information you'll need to kick up the Internet and BDC performance at your dealership.
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Our Internet Operations Review Process assures you great results
We know how difficult it is to oversee Internet processes especially considering how far you have to stretch your Managers role so we...
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