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May 2012
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Polestar and Volvo Create a Jaw-Dropping Driving Experience
The partners impress both on and off the racetrack.

Polestar, the Volvo high-performance and motorsports partner, was established in 1996 in collaboration with Volvo, driven by a mission to revolutionize the racing world with innovative engineering and technology. Polestar has competed with the 850, S40, S60 and C30 Volvo models. In addition to racing, however, Polestar runs two business areas – Performance and Services – that focus on offering top performance features to everyday Volvo drivers.
Polestar Performance power optimization can be installed by Volvo dealers. It optimizes power and torque while keeping drivers safe and in control. It’s also worth noting that a Volvo with the Polestar Performance Package has the same certified fuel consumption as the standard version. This is due to efficient engine tuning that only increases power output when it is needed, for overtaking on long uphill gradients or driving with heavy trailers, for example.
Choose the Performance Package in advance and pick up your enhanced Volvo the same day. As with other Volvo Original Accessories, Polestar Performance can increase the resale value of your Volvo.
Polestar Services cover consulting from experienced professionals. Events, seminars and other activities bring Volvo employees and industry professionals together to learn more about the science behind the Polestar philosophy.
Check out photos from the team’s latest project, the Volvo C30 Polestar, at After celebrating a victory at the 2009 Swedish Touring Car Championship (STCC), Polestar management decided to use the company’s in-house knowledge to develop a concept road car based on racecar data from the C30. The resulting car delivers both high performance and long distance driving comfort. Luxury materials and unmatched efficiency also make the C30 Polestar a one-of-a-kind machine.
Whether you’re looking to upgrade your Volvo with a Polestar Performance power optimization package or learn more about the next set of wheels to hit the racetrack, stay updated at – you’ll be glad you did.

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