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Honda Continues to Pioneer Safety Innovations
Awards and accolades confirm the automakerís unwavering commitment.

Honda has been revolutionizing automotive safety for decades. From world-class crash test facilities to groundbreaking airbag technology and collision compatibility advancements, the automaker makes the well-being of drivers and passengers a priority.
Honda uses a comprehensive approach when designing and engineering safety features. Not only is the automaker committed to occupant protection, but measures are taken to enhance the safety of pedestrians and people in other vehicles as well. This “Safety for Everyone” initiative, which began in 2003, has had a major positive impact on the auto industry as a whole. In 2006, virtually all Honda vehicles were equipped with a core suite of standard safety features, regardless of vehicle price or size.
In 2005, Honda debuted the Advanced Compatibility Engineering (ACE) body structure, which improves occupant protection in a frontal collision between vehicles of different sizes and heights. The ACE body structure can be found on the majority of Honda vehicles today.
To protect pedestrians, Honda created collapsible hood hinges and breakaway windshield wiper pivots. These features reduce severe head injuries, which account for 60 percent of pedestrian fatalities. Using the sophisticated POLAR II pedestrian crash test dummy, Honda has been able to measure crash forces on several different areas of the human body.
Honda operates two of the industry’s most impressive crash-test laboratories. The Tochigi, Japan, facility was the world’s first indoor, multi-directional car-to-car crash test facility. Honda R&D Americas, in Raymond, Ohio, is responsible for advanced testing on all U.S.-developed models. Here you’ll find the world’s first crash-test sled that can simulate the forward pitching motion of a vehicle in a frontal collision. In addition, the facility boasts one of the world’s highest resolution impact barriers, which allows for more precise measurements and analysis.
The automaker has also pioneered airbag technology, creating the first front passenger airbags that deploy vertically from the instrument panel rather than directly at the passenger. Today, all occupants in the outboard seating positions of every row of every new Honda are protected by side-curtain airbags.
Honda’s commitment to safety never goes unnoticed; for years its models have been receiving awards from almost every expert in the industry. This past December, nine American Honda models, including the all-new CR-V, received the highest possible safety rating – Top Safety Pick – from the Insurance Institute for Highway Safety (IIHS). Even though the IIHS implemented more stringent testing guidelines last year, Honda still exceeded expectations. In addition to the CR-V, the Civic and Odyssey were named Top Safety Picks. The Honda Fit, CR-Z, Insight, Accord, Pilot and Ridgeline all received the highest possible score of “Good” in evaluations of front, side, rear and rollover tests.
"We're proud to have achieved [Top Safety Pick] ratings for nine new 2012 Honda models…making American Honda among the best in the industry with twelve vehicles with top-class IIHS safety ratings under their new, more stringent ratings protocols," said John Mendel, executive vice president of sales for American Honda Motor Co., Inc. "In fact, 91 percent of American Honda vehicles sold in the U.S. are TOP SAFETY PICKS. This accomplishment is part of a concerted effort we have made to reassert the Honda brand as a clear leader in this area."
As long as there are accidents in the automotive world, Honda will continue to dedicate time, money and energy to help reduce injuries and fatalities. To learn more about the automaker’s incredible safety features, stop by your nearest Honda dealership today.


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Published by Jerry Damson Honda Florence
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