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The BMW Group Reaches Goal of 100,000 Electrified Vehicle Sales in 2017

The BMW Group currently offers the largest lineup of electric and hybrid-electric vehicles in the premium segment, putting itself at the forefront of the electrified vehicle movement. This commitment to sustainable driving without compromise translates to customers around the globe, resulting in a new high point for electrified vehicle sales in 2017.

The BMW Group sold more than 100,000 hybrid and electric vehicles worldwide in 2017, achieving a goal that the automaker laid out at the beginning of the same year. To celebrate the achievement, The BMW Group lit up its Headquarter Tower in Munich — known as the Four-Cylinder — to resemble a battery pack. The tower was lit up in blue at the base and emblazoned with the words “The Future is Electric,” while the top featured plus signs on each cylinder to indicate the positive end of the battery.

“We deliver on our promises,” said Harald Kruger, Chairman of the Board of Management of BMW AG. “This 99-meter-high signal is lighting the way into the era of electro-mobility. Selling 100,000 electrified cars in one year is an important milestone, but this is just the beginning for us. Since the introduction of the BMW i3 2013, we’ve delivered over 200,000 electrified cars to our customers, and by 2025, we will offer 25 electrified models to our customers. Our early focus on electro-mobility has made this success possible—and electro-mobility will continue to be my measure for our future success.”

Perhaps the biggest milestone for BMW in 2017 came in September when global sales of its nine electrified vehicles surpassed 10,000 units in a single month for the first time. BMW finished out the year with a 10 percent share of the electrified vehicle market; in Europe, BMW owned a commanding 21 percent share of all plug-in hybrid and battery-electric vehicle registrations.

BMW plans to expand its plug-in hybrid and fully-electric vehicle offerings to 25 vehicles worldwide by 2025. Following the launch of the 2019 BMW i8 Roadster, the fully-electric BMW iX3 is expected to launch in 2020.

This article is presented by BMW of Cincinnati in Cincinnati, Ohio.


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