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"I am amazed how well my newsletter works!
My business development pipeline is now full with high-quality leads."
Linda Kazares - Publisher, Face-to-Face Marketing Journal
(and happy client)
For a complimentary newsletter prototype designed for your company, click here |
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 Rant: Hank Stroll, InternetVIZ
Ok. So maybe this is not a total 'rant', but close. I have read Ruth's wisdom for years and am a fan. I also agree with her assessment of iSource, if you are a multi-billion dollar company with tons of resources and a long-time loyal following of customers. What follows is a rant about two pet peeves: 1) a newsletter that focuses on the company versus the reader, and 2) the danger of using a newsletter from a "large enterprise" as a model for the majority of companies to emulate. [ Read more ... ]
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IBM's iSource Newsletter
Publisher: IBM | Frequency: Weekly | Cost: Free | Subscribers: 100,000 | Sample Copy
Description: Personalized IBM e-news and information
 Rave: by Ruth P. Stevens, eMarketing Strategy and DMNews columnist
Ruth P. Stevens |
E-mail newsletters are one of the best retention tools around. They are relatively cheap to produce and deliver. And, if the content is right, what more efficient way to stay in touch and be top of mind when a customer is ready to repurchase or upgrade?
The secret is in relevance. As with any marketing communication, one person’s useful information is another’s annoying junk.
A winning e-newsletter is light on the sales pitch and heavy on the "news you can use." It provides content that informs, entertains and solves problems. [ Read more ... ]
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Submit an eNewsletter for Review
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Know an enewsletter that you would like us to review? You could win a digital camera. |
Last Issue We Asked You:
How Do Newsletters Really Happen? Magic?
We have a monthly employee newsletter that provides updates on one of our projects. Top management requires that we do it. Middle management that represents the team responsible for the newsletter provides no support when we take issues to him. Two of us have been leading the effort and writing most of the articles.
We’re sick of it because 1) few volunteer to contribute articles, and 2) when they do we get they’re unreliable, and 3) employees suggest items that were already covered in a previous issue!
Can your readers offer any suggestions?
Roxanne Battles, Business Analyst
[ Read the two best responses Roxanne received from our readers ]
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This Issue's Dilemma:
Overcoming THE eNewletter Mistake - Sending Accidental Spam
Damn! It finally happened to me. The other day in my haste to publish, I grabbed the wrong list of email addresses and sent our newsletter out to people who did not subscribe. A few minutes after hitting the 'send' button, a flood of angry, "STOP SPAMMING ME!" emails starting pouring into my inbox.
I feel terrible! I know that we all make mistakes, but how do I recover from this one? It seems fatal. Please ask your readers how they suggest recovering from such a grievous error.
- Signed "Mortified" (Name withheld for obvious reasons)
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Can You Help?
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