Pew Study Underscores Role of Internet in Media Mix
by Len Muscarella, President
While U.S. adults use the Web to research products and to discover new products, the Internet provides only one input in their purchasing decision.
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To Send, or Not to Send…
by Kristen Westfield, eMail Marketing Specialist
Because eMail is a relationship building medium, sending broadcast eMails can fortify the relationship between a business and its customers.
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IMA Update
New engagements and new awards.
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