Interactive Media Associates


May 18, 2004		VOLUME 2 ISSUE 2

CONTENTS

Google News: Is It Worthy of News Site Designation?

Moving Prospective Clients from Interest to Commitment

Rights Managed vs. Royalty Free and Other Pictoral Questions

IMA Update

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Google News: Is It Worthy of News Site Designation?
by Len Muscarella, President, IMA

The hot topic at the Interactive Media Conference and Trade Show in Atlanta was whether a software-based news aggregator was worthy of a seat at the table with sites such as washingtonpost.com and nytimes.com.

[FULL STORY]

Moving Prospective Clients from Interest to Commitment
by Michelle Cameron, VP, IMA

We used to say that a Web site was a company’s electronic calling card. However, it's more like a destination than an invitation.
[FULL STORY]

Rights Managed vs. Royalty Free and Other Pictoral Questions
Lessons Learned at IMA

We purchase photos for our clients' use all the time, using stock photo houses. Here are some answers to common questions when it comes to stock images.
[FULL STORY]

IMA Update
New clients, new award, the EPpy's are over for another year, Len to speak later this month...
[FULL STORY]

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