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ARCHIVE
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Issue 11
February 16, 2004
Vol. 1
Issue 11
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Issue 10
January 15, 2004
Vol. 1
Issue 10
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Issue 9
December 17, 2003
Vol. 1
Issue 9
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Issue 8
November 21, 2003
Vol. 1
Issue 8
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Issue 7
October 15, 2003
Vol. 1
Issue 7
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Issue 6
September 16, 2003
Vol. 1
Issue 6
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Issue 5
August 15, 2003
Vol. 1
Issue 5
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Issue 4
July 16, 2003
Vol. 1
Issue 4
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Issue 3
June 16, 2003
Vol. 1
Issue 3
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Issue 2
May 15, 2003
Vol. 1
Issue 2
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Issue 1
April 15, 2003
Vol. 1
Issue 1
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E-mail marketing still delivering for B-to-B and B-to-C companies
by Len Muscarella, President, IMA
Even with the problems posed by SPAM, businesses and consumers alike continue to show an appetite for permission-based e-mail marketing.
[FULL STORY]
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Bringing Maintenance In House
by Michelle Cameron, VP, IMA
More and more of our clients are bringing their maintenance in house, saving their Internet dollars for more exciting projects. While this is a trend we applaud, we'd like to add a note of caution.
[FULL STORY]
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The Perils of Amateur Digital Photography
Lessons Learned at IMA
Like the output of many other high-tech toys, photos taken with a client's digital camera should be approached with considerable unease.
[FULL STORY]
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IMA Update
A feature article in the business section of the Daily Record, the start of an exciting new interactive game for Rutgers, and more...
[FULL STORY]
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