As standard, company Web sites become more commonplace, special edition sites -- such as the Balanchine 100 tribute site that IMA just launched for nycballet.com -- are becoming a popular way to make an impression on your customers.

As e-mail boxes overflow with spam, it becomes increasingly difficult to weed through the undergrowth to find the important messages. As supporters of the effort to eliminate spam, IMA offers some excerpts from our own e-mail newsletter policy.