Interactive Media Associates, Inc.
August 15, 2003 VOLUME 1 ISSUE 5  
CONTENTS
eCommerce Benchmarks Provide Actionable Intelligence
Top Reasons to Design Your Site Using Templates
Scrolling vs. Paging Web Sites
IMA Update
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ARCHIVE
Issue 4
July 16, 2003
Vol. 1 Issue 4
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June 16, 2003
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May 15, 2003
Vol. 1 Issue 2
Issue 1
April 15, 2003
Vol. 1 Issue 1
eCommerce Benchmarks Provide Actionable Intelligence
by Len Muscarella, President, IMA

For the inventive manager, there are plenty of ways to tinker with the eCommerce formula and fine-tune results by paying attention to the signposts.

 [FULL STORY]
 
Top Reasons to Design Your Site Using Templates
by Michelle Cameron, VP, IMA

Templates are critical for large corporations where Web site development is shared across multiple organizational units.
 [FULL STORY]
 
Scrolling vs. Paging Web Sites
Lessons Learned at IMA

When considering paging vs. scrolling, the amount and volatility of your content are the primary considerations.
 [FULL STORY]
 
IMA Update
We don't take summers off at IMA! The last month saw new sites launched, kudos at the IATSE National Convention, a few "mini-projects" of note, and Len quoted in the press...
 [FULL STORY]
 
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