Interactive Media Associates, Inc.
May 15, 2003 VOLUME 1 ISSUE 2  
CONTENTS
Is a Corporate Portal Right for Your Business?
Top Ten Reasons to Work with a Vendor on Your Web Site
Newsletter Content: Time for a Fresh Start!
Bringing Editorial Verve to Web Site Links
IMA Update
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ARCHIVE
Issue 1
April 15, 2003
Vol. 1 Issue 1
IMA Questionnaire

Where does your organization plan to spend most of its Internet technology budget in the coming year?

Internet marketing

Internet applications

Intranet content

Intranet applications

Extranet

 [See Results]
Is a Corporate Portal Right for Your Business?
by Len Muscarella, President, IMA

Call it what you will: an Intranet or a Corporate Portal. Just don’t ignore the opportunity.

 [FULL STORY]
 
Top Ten Reasons to Work with a Vendor on Your Web Site
by Michelle Cameron, VP, IMA

Thinking you can build effective Web apps by using the "spare time" of IT and Communications generalists can lead to delay, and even disaster.
 [FULL STORY]
 
Newsletter Content: Time for a Fresh Start!
E-Newsletter Strategies
http://www.clickz.com/em_mkt/enl_strat/a...
by Kathleen Goodwin, IMN

As many IMA clients and others realize the importance of e-mail newsletters in their media mix, Kathleen Goodwin, CEO of iMakenews, talks about some of the content issues. See why we at IMA feel this is an important article.
 [FULL STORY]
 
Bringing Editorial Verve to Web Site Links
Lessons Learned at IMA

How to help your reader make connections that go beyond navigation, site maps, and searches.
 [FULL STORY]
 
IMA Update
New site launches, more in the works
http://www.imediainc.com

From hosting the EPpy Awards to launching TSL's new site to introducing current clients to our iMakeNews offering, we've been busy here at IMA...
 [FULL STORY]
 
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