You are reading the first installment of a monthly newsletter to our clients and friends in which we hope to provide a useful scan of thought-provoking and business-enhancing ideas for interactive services, along with a touch of self-promotion.
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For the inventive manager, there are plenty of ways to optimize the e-commerce formula and fine-tune results. It's a lot more flexible than the traditional retail business, where driving store traffic is the one and only goal.
Content is perpetually out of date, and your corporate message needs to reflect what is right today, not last week. But what do you do when you simply don't have the resources to commit to it?
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Lessons Learned at IMA
This column will be a recurring feature of the IMA eNewsletter, isolating one lesson learned at IMA while working on projects for our clients. This month’s lesson: press release treatment in a Web site.
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IMA Update
From new awards to new partnerships to new Web site launches, IMA has been busy.
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