IMA Profiled in the Daily Record

Interactive Media Associates was featured in the lead business section article on March 9 in the Daily Record. When approaching Len, the reporter, Tim O'Reiley, said that he was looking to feature a company that had survived the dot-com crash. The article speaks of some of the common-sense reasons why IMA managed to keep afloat, and notes where IMA sees the market going, now that recovery is beginning. Since the article came out, our phones have been ringing!

Bob Karp / Daily Record Len Muscarella, left, president of Interactive Media Associates, works with senior developer Jason Smith and designer Aleesha Punturieri.

On-going Project Work
Engaged to produce an interactive game for middle school and high school students for Rutgers' Nontraditional Career Resource Center for Women and Work, IMA has begun to dig in. Some of the data supplied has gotten us talking – do you know how much it takes to be self-sufficient in the New Jersey county you live in? While fascinating to those of us who actually have a paycheck, the challenge is to make it equally engrossing to students who still have very little conception of money.  Stay tuned.
 
Several of IMA’s clients have engaged us recently to convert their sites into ones they can maintain in-house using Macromedia Contribute. Among these are the Shakespeare Theatre of New Jersey, Children’s Garden, and the Morris Center YMCA. While IMA now creates new sites exclusively using Macromedia tools, which will allow all subsequent clients, should they so choose, to maintain their sites, some of the older ones would require this conversion. If you’re interested in this, contact Len at len@imediainc.com.
 
Web site design work continues for several of IMA’s new clients, including Family Promise, Polywood, and Anderol. In addition, IMA has been introducing enhancements to several veteran sites, including BEM Systems and Getnick & Getnick.
 
More and more clients are seeing the value in e-mail newsletters. IMA is creating e-mail newsletters now for Partners for Democratic Change, and for our partner, Spring O’Brien. See Lessons Learned at IMA for some reflections on how our own e-mail newsletter has helped us.