We've wanted to do this for a long time. Indeed, we have been preaching the merits of relationship marketing through targeted e-mail to our clients for many years.
But not until we discovered and became affiliated with iMakeNews (http://ima.imakenews.com) did we have the enabling technology to make it doable and affordable for IMA.
iMakeNews provides a cost-effective e-mail newsletter solution with quality presentation, superior list management tools, and the best usage analytics in the business. We're not just recommending it to all our clients. We're living it.
So now we'll try to live up to the tool with a quality newsletter that you'll look forward to reading when it arrives. Expect items about Web marketing, Web content, Design Tips, and much more, written by IMA staff as well as by some of the smartest people in the industry (with proper attribution and links, of course.)
If you're reading this newsletter, please let us know what you think of it -- and how we can make it serve you better. And if you like something you've read, we'd appreciate your sharing it with someone else for whom the Web is an important business tool.
Finally, if you care to communicate directly with me, I would love to hear from you. Call me at 973.539.5255 x 11 or via e-mail at len@imediainc.com.
Len Muscarella, President
