Standard Life's “To make a long story short” multimedia campaign was recently recognized with an Internet Advertising Competition (IAC) Award —Outstanding Integrated Ad Campaign — in the integrated advertising campaign category. The campaign trumpets the key benefit of Standard Life's redesigned member statement as a clearer, more personalized, and more engaging customer resource. The new statement is an important communication tool that gives plan members a clear picture of how they’re doing with their retirement savings objectives and what they need to do to reach these objectives — all at a glance and in plain language. It also encourages them to take an active interest in their retirement planning.
The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase award-winning advertising.
Kudos can be sent to Martine Perron, Senior Consultant, Communications, Standard Life via e-mail.
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