Recently a manufacturer of specialty tea realized they needed to update their printing technology to meet the requirements of key customers. Their customers, including major chain restaurants, found employees were having difficulty reading product descriptions printed on bags of tea.

The manufacturer’s existing product ID system was comprised of a Key Pak EL800 Vertical Form Seal Machine combined with a Kiwi Ink Coder that printed in black only. Because the product was clear bags filled with black tea, the text proved to be difficult for restaurant employees to read. They could not differentiate the tea descriptions, thus causing serving errors in the restaurants. This was leading to unhappy customers and reduced profits.

The manufacturer called on the specialists at IDT for a solution. Following a meeting with the packaging team, IDT recommended an IM-2 Thermal Transfer Overprinter equipped with white ribbon be integrated into the system.

This new solution offered higher print quality and speed, faster dry time and most of all--improved readability. White ink on clear bags of black tea proved to be the right solution.

Since the new IDT solution has been installed, the customer has experienced reduced costs due to faster printing. And, the end user is pleased with fewer mistakes being made, resulting in happier customers and increased profit.

For more information on this Thermal Transfer Overprinter solution, or any of the complete line of IDT Thermal Transfer Overprinters contact ID Man at idman@idtechnology.com.