A national manufacturer of nutraceutical products was experiencing explosive growth. This growth was making the use of pre-printed decorative labels obsolete because pre-printed labels did not offer the level of product identification and tracking necessitated by this growth.

As a result, the customer was investigating the most effective and efficient labeling technology to help them grow. During a national trade show, the customer visited the ID Technology booth to learn more about the latest advances in labeling systems. After the show, the manufacture called the specialists at IDT to evaluate their plans and recommend a solution for their new production line.

The customer’s plans required that the new labeling application print variable data and barcodes in-line on their pre-printed labels, as well as the ability to work with future labeling equipment. The IDT team went to work on this request and returned with a recommendation to incorporate Thermal Transfer Overprinter technology into the existing lines. The application called for the Overprinters to be integrated into three different labelers: a D.L. Tech, Quadrel and a Labelette Labeler.

The IDT Thermal Transfer Overprinters not only offered the ability to print variable data and barcodes on the decorative labels prior to application, they also feature a flexible bracketing set up allowing the Overprinters to accommodate the numerous labelers. Finally, the high quality codes delivered by the IDT Overprinters made the recommendation a perfect fit for the customer's needs.

The customer has realized significant savings since the installation of the IDT Overprinters. Now they have the ability to quickly change variable data, and they no longer have to stock large inventories of pre-printed labels.

To find out more about this ID Technology Thermal Transfer Overprinter solution, or any of ID Technology’s product identification and tracking products, email ID Man at idman@idtechnology.com.