April 2008
IN THIS ISSUE
Best Practice of the Month: Put Lapsed Donors Back on Your Honor Roll!
What’s New and Exciting at Affinity Connection? Check Out Our Newsletter to Find Out!
Weak Economy Not Reflected In Charitable Contributions
Did You Know Our Websites Cost the Same as One Print Newsletter?
Our Membership and Support Services are Much More than Managing a Database
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SPECIAL EDITION: Affinity eConnection
The eConnection March 2008
The eConnection February 2008
The eConnection January 2008
The eConnection December 2007

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For More Information
Call 1-800-598-4050 x130 or contact Nathan Leopard for information about web site/e-strategies, communications, and database management.

[PRINTER FRIENDLY VERSION]
Best Practice of the Month: Put Lapsed Donors Back on Your Honor Roll!
Your organization cannot afford to lose its lapsed donors (donors who have given in the past, but not this year). That’s why you should make sure to capitalize on their loyalty by sending them a final “last chance” lapsed donor appeal mailing.
 
The response rate for this lapsed donor letter is consistently very high, making this a cost-effective approach to spiking your annual fund before your giving year ends. As the end of your giving year approaches, it’s important to reach out to these members before it’s too late. About 99% of clients who participate in a lapsed donor letter make a significant profit.
 
Make sure you don’t miss out on the chance to increase your annual donations, when all you need to do is ask. Contact your account manager today to schedule your lapsed donor letter.
Weak Economy Not Reflected In Charitable Contributions
While the negative outlook of our economy continues to be a concern of many Americans, major charities still claim it is not affecting their fundraising efforts.
            According to a New York Times article, entitled “Weakness in Economy Isn’t Hurting Charities”, 64 percent of charitable organizations that have responded so far to the Association of Fundraising Professionals’ annual survey on fundraising have stated they raised more money in 2007 than the year before.
            This comes as great news to all of our clients who may be worried about the economic situation their organization faces.  Not only have people continued to give through these tough times, but some have managed to donate even more than in the past.
            Paulette V. Maehara, President and Chief Executive of the Association of Fundraising Professionals, stated that these are preliminary findings but the status of charities looks okay at this point.
            “Our surveys tell us fund raising has been holding steady,” said Maehara.
 
Click here to check out the full New York Times article.

Our Membership and Support Services are Much More than Managing a Database
Your Members Benefit from Amazon.com-Style Services for Just $55 a Month

Sure, our database specialists work hard to record and process your members’ biographical and donation information. But do you know all of the additional benefits you’re getting – and sharing with your members – as part of your monthly database fee? From a 24/7 toll-free donation hotline, to recording member-submitted stories and photos, to donations being processed and deposited into your bank account within 72 hours, the price you pay for our suite of services is a bargain compared to what you’d pay to do it all on your own. Click here to download an overview of what is included with our Membership and Support services.
Did You Know Our Websites Cost the Same as One Print Newsletter?
Make sure that you are taking advantage of all that your online community has to offer. Did you know that event registration, monthly eLetters, a searchable member directory and online giving capabilities are all included in the $150/month website fee? Read on to find out everything that is included in the monthly fee.
 
Member Capabilities:
  • Update their contact and bio information
  • Upload photos and share personal news updates
  • Find friends through a private, password-protected searchable directory
  • Make a secure donation
  • Register for an event, pay event registration fees, and sign up for multiple activities related to an event
Content management services are included in the monthly fee:
  • Weekly updates to the Annual Fund Honor Roll of Donors
  • Monthly updates to main home page sections with alumni association and chapter information
  • Packaging and posting member-generated content as it is secured by our content team
Monthly email marketing to members included in monthly fee:
  • Personalized to each member
  • Drives members back to site
  • Promotes upcoming events
  • Features and generates member content, such as photos and alumni news
Administrator tools available to volunteers
  • Upload content
  • Update member information
  • Generate reports
Send email marketing to members
 

What’s New and Exciting at Affinity Connection? Check Out Our Newsletter to Find Out!
Earlier this month, we sent out a special edition of the eConnection that contained a link to our Affinity Connection newsletter. If you did not receive this email, you can download the newsletter here.

Published by Affinity Connection, Inc.
Copyright © 2008 Affinity Connection, Inc.. All rights reserved.
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