Sales Spotlight: Affinity Groups
What is an affinity group and how can it work for you? An affinity group is an organization formed for any purpose that sponsors group travel arrangements, for instance, schools, trade associations and clubs. When you belong to an organization such as described below you have a built in network where you can market your travel services. Build a group travel proposal around a particular interest that the group shares, for instance an culinary tour for a group of wine enthusiasts. The options are endless. One resource to start with is the the Specialty Travel Index. Good luck and good selling!
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