The Hyundai “New Thinking. New Possibilities.” campaign is all about the features that set Hyundai vehicles apart from – and ahead of – the competition. Underscoring its focus on quality, technology and design is Hyundai’s commitment to safety as its top priority.
In 2012, six Hyundai models earned “Top Safety Pick” designations from the Insurance Institute for Highway Safety (IIHS): the all-new Elantra, Sonata, Genesis, Equus, Tucson and Santa Fe. To earn this honor, each vehicle had to achieve the IIHS’s top score in high-speed frontal crash tests, side-impact crash tests, rollover tests and seat/head restraint protection against neck injuries in rear impacts.
When designing and implementing new safety technology, Hyundai engineers focus on helping drivers maintain control no matter what obstacle they encounter on the road. Vehicles are equipped with features like anti-lock brakes, electronic brake-force distribution, Electronic Stability Control and Traction Control Systems, all of which help maintain, or re-gain, vehicle control when you need it most.
If the unfortunate occurs and you’re involved in an accident, Hyundai vehicles spring into action – literally. Up to nine airbags deploy from the doors, dashboard, seats and roof to reduce harm to you and your passengers. In addition, front and rear crumple zones work with reinforced unibody construction to absorb impact and protect the cabin. Risk of whiplash, one of the most common injuries caused by motor vehicle accidents, is decreased thanks to active head restraints that move up and forward to protect your head and neck.
While IIHS “Top Safety Pick” and government “5-Star” awards affirm Hyundai’s commitment to safety, the real proof is the group of everyday drivers whose lives have been saved by one of the automaker’s well-equipped vehicles. As safety technology continues to develop, drivers can feel confident that Hyundai is already ahead of the curve.